B.TECH’s Digital Transformation 1/1/2021

B.TECH is a commerce company established in 1980 in Egypt. It started by selling imported Large home appliances and then it extended its trade to small home appliances and Mobiles.

My Role: Head of UX and the Creative Team

I Lead 3 functions: 1- The UX team from discovery to delivery and UX quality assurance. My team was mostly virtual with the exception of UX writing which was outsourced. 2- The UX research was planned by the UX team but moderated by a research agency 3- Branding which was totally created by our branding partner and extended to the digital guidelines.

1- B.TECH’s interface before the digital transformation

2- Discovery and affinity diagrams on Miro

3- We created the information architecture and tested it on optimal workshop

4- Conducted user testing sessions with the help of a research agency to recruit the users as per their persona description

5- We set our matrix of success

6- We came up with our final screens and delivered them to the development team

7- After launching we measured our performance quantitatively to be able to validate our hypothesis